>There is a new advert out on UK billboards.  The pic is a 6-month old ish baby
>coming off the breast with a big smile.  The caption is 'mmmm, Mum's been
>at the
>Irn-Bru again.'

Thanks for telling us about this Magda - I haven't seen the ad, but these
things sometimes take a while to spread round the whole country.

To me it sounds great : )

Irn-Bru has a tradition of witty, ironic ads, and this fits in with the
pattern. Its slogan is 'Made In Scotland. From Girders'  and the 'Irn'
means 'iron'....not that there is any iron in it, I shouldn't think : )

>I have just spoken to a journalist who says that there has been a lot of
>opposition to the ad.  Apparantly the Royal College of Midwives think it makes
>bf a joke and will make it harder for those who find bf embarrassing cos jokes
>are embarrassing.

Oh dear. But this may have been one view - I hope not the official RCM
view, though they have been known to be very tight-a***** about things, I
know.

>I have to say, on this one, 'lighten up!'


Me too.


Heather Welford Neil
NCT bfc Newcastle upon Tyne UK

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