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Date: | Fri, 19 Mar 1999 15:17:13 -0600 |
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Dear LactNetters,
I am doing a presentation for the LLLI Physician's Conference in
Orlando this July about various *techniques* the infant formula companies
use to market their products. I can search the LactNet archives for the
many and varied ways that they get pregnant women's names and addresses in
order to send formula and "baby club" info. Diane Wiessinger has shared
with me her list of incentives and gifts and food and trips that hospital
and doctor's office personnel get in exchange for handing out gift bags,
etc. If anyone has "stories to tell" I would love to receive them, by
private email. Specifics of the context such as type of hospital or clinic
or doctor's office, or whatever, which department, which personnel (health
care professionals only or receptionists, etc.), what techniques were used,
what size community, etc. will also be very helpful. I will not identify
anyone or any place by name. Thanks.
Kathy Dettwyler
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