Mississippi's WIC Program Policy and Procedure Manual has several sections
that addresses formula companies doing business with the clinic.
The first one states "The WIC Program supports the World Health Organization's
Code of Marketing of Breastmilk Substitutes," which discourages the direct
marketing of infant formula products to consumers.  All contacts with food and
formula vendors should take place through the WIC Central Office.

The food package given to an infant who is being breastfed should not any way
be a deterrent to the establishment of or continuation of breastfeeding.
Formula, in any amount, should not be given automatically to these infants.
The amount of formula given should reflect the actual needs of the infant and
should be given only after the mother has been counseled about establishment
and maintenance of lactation.  (After typing this, I think we could make this
a stronger statement.  I'll suggest when manual review time comes.  If ya'll
have suggestions, let me know.)

The other sections that specifically address formula company advertising
"stuff" is:  The WIC Program follows NAWD (National Association of WIC
Directors) guidelines for promoting breastfeeding, which recommends that
clinics provide an atmosphere of support within the clinic setting, including:
*  providing a quiet, private place for participants to breastfeed, if desired
* affirming a participant who desires to breastfeed in the waiting area
* providing positive breastfeeding messages througout the clinic, such as
posters or bulletin boards
* removing all products manufactured by formula companies from view of
participants, including posters, printed materials, formula products, or other
products imprinted with formula company names or messages

All of this is checked at least one time a year by the state monitors.  The
local district breastfeeding coordinators are always on the look-out.

Camille Foretich, breastfeeding educator for the Mississippi State Department
of Health WIC Program