Subject: | |
From: | |
Reply To: | |
Date: | Fri, 19 Feb 1999 19:54:27 GMT |
Content-Type: | text/plain |
Parts/Attachments: |
|
|
Well, ain't that interesting? There have been two mentions of an ad for this
face cream: ""You're never too old for your formula," says the latest Clinique
ad."
Whereas, when I saw it on a large cardboard sign in a department store (that
teat is really in-your-face) and bought a copy of Feb "SHE" magazine to get a
copy to keep for my file of horrors, the UK text (written on the side of the jar
of cream which has the teat on top) is: "Clinique turnaround cream reveals
newer skin". In tiny letters along the side of the page to the centre of the
mag it says "Reveals newer, more baby-like skin."
Now, we know they paid some ad experts a lot of money for these slogans. What
does the difference tell us about the respective US/UK cultures? Answers on a
postcard please.....
Magda Sachs
Breastfeeding supporter
Breastfeeding Network, UK
|
|
|