This I saw today in my travels.... Is this too much or what?
"Introducing Enfamil AR™: The First Thickened Infant Formula
With All the Nutrition Your Baby Needs
EVANSVILLE, IN, July 24, 1998 — Say good-bye to imprecise "homemade"
thickened infant
formulas. The days of clogged bottle nipples and worries that babies
are not getting complete and
balanced nutrition are coming to an end. Mead Johnson Nutritionals, a
leader in infant formula
innovations, announces Enfamil AR, an exciting breakthrough infant
formula for mothers who in the
past have thickened their babies’ formula by adding rice cereal. The
newest member of the Enfamil
Family of Formulas™, Enfamil AR is a pre-thickened infant formula and
is specially designed to
provide complete and balanced nutrition. It is the first and only one
of its kind available in the United
States.
"Many moms thicken their babies’ formula using rice cereal, but worry
that their baby is not getting
the proper nutrition needed because adding rice cereal can throw off
the balance of important
nutrient levels in the formula," says Dr. Roberto Moran, Vice
President and Medical Director for
Mead Johnson. "We recognized that there was a need for a prethickened
formula that has the same
nutritional content as regular Enfamil® with Iron infant formula and
is easy to prepare."
Nutrition A Baby Needs
Experts agree that breast milk is the gold standard for babies’
nutrition and is the reason Enfamil is
patterned after it. Parents can be confident that their infant is
getting the nutrition a baby needs
because, as with all Enfamil products, Enfamil AR delivers the
necessary nutrients for a growing
infant. Enfamil AR is a milk-based formula that offers a unique blend
of carbohydrates that maintains
important vitamin and other nutrient levels such as calories, protein,
carbohydrates and fat similar to
those of regular Enfamil with Iron.
No More Mess
Designed to allow formula to flow through standard nipples, Enfamil
AR, unlike "homemade" rice
cereal thickened formula, is not gooey, sticky or clumpy. Slightly
thicker in the bottle than regular
formula, Enfamil AR thickens more as it comes in contact with an
acidic environment similar to that
which occurs in a baby’s stomach. With this new innovation, mothers no
longer have to worry about
clogged bottle nipples or that their infants may gag on a small bit of
rice cereal.
Convenient & Easy to Use
Ideal for parents who may have to juggle many tasks or who are
constantly on the run, preparing
Enfamil AR is as reliable and easy as preparing regular Enfamil
formula. When parents mix it up,
they will find that Enfamil AR is convenient and involves fewer steps
than adding rice cereal to
regular infant formula. For the ready-to-use formula, shake, open and
pour. For powder formula,
pour warm water into a bottle, add measured powder, and shake
vigorously. And, unlike
"homemade" thickened formula, it can be prepared ahead of time and
refrigerated for up to 48
hours saving parents time and energy.
Availability
Enfamil AR is available in 14-oz powder and 32-oz ready-to-use
formulations which can be found
wherever formula is sold or obtained through the Enfamil support line,
1-800-BABY123. The
Enfamil toll-free support line provides information and advice for
parents who have questions about
infant feeding and nutrition. It includes access to Mead Johnson
registered dietitians. Infant feeding
and nutrition information is also available on the Enfamil website,
www.enfamil.com.
Mead Johnson Nutritionals is a world leader in nutrition, recognized
for developing and marketing
quality products that meet the nutritional and lifestyle needs of
children and adults of all ages. "
Kathleen B. Bruce, BSN, IBCLC co-owner Lactnet,TLC, Indep. Consultant
Williston, Vermont, where daylight is almost gone by 4 pm....
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Check these pages out...
http://together.net/~kbruce/proj.html
http://together.net/~kbruce/answers.htm
LACTNET Archives http://library.ummed.edu/lsv/archives/lactnet.html
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