I know this thread died out but I am catching up on about 3 days of
lactnet. Just about up to date now. Anyway, I wanted to say that I
believe the Best Start people did the social marketing research and
found that among low income moms (WIC) certain barriers were found to
prevent moms from starting to bf or affecting their decision to wean
early. Some of these barriers were
1.feeling that I would be tied down, couldn't go out or go to work.
2.embarrassment/feeling inappropriate about bf in public.
I think there was one other barrier addressed. So, the ads were
developed to target these particular feelings. I would love to see these
ads come to Louisiana, USA.
Anyone from Best Start or Wic correct me if I am wrong about the above
information.
Laurie

Laurie Wheeler, RN, MN, IBCLC
Louisiana Breastfeeding MediaWatch Campaign
Violet Louisiana, USA
mailto:[log in to unmask]


______________________________________________________
Get Your Private, Free Email at http://www.hotmail.com