From:    Pearl Shifer <[log in to unmask]>
>Subject: Re: Newsweek article part 2
>
>Forgot to mention earlier (and please forgive if this was already
>discussed) : the Newsweek article stated that Ross and Mead Johnson do
>NOT advertise directly to the consumer.  I looked through a baby magazine
>at work today (one of the freebies) and indeed, there were no ads from
>those two companies but there was one from a "food" company that has a
>formula "club".
>Do Ross and MJ advertise in the other baby magazines, does anyone know?
>just curious....

I suppose it depends on how you define "advertising directly to the
customer."  They may not put ads in magazines, but they definitely target
the customer with their formula clubs, which they both have.  The
advertising is available in lots of obs' and peds' offices.  I thought I've
also seen them in magazines, but maybe not.

We made a point of signing up for them -- we got a free teddy bear from
Ross for doing so.  I figure, let them spend all that money on me, since I
know it'll be a waste anyway.  Then we donated all the formula we got to
the local women's shelters, knowing that there are women there who need it,
and who are already using formula.

Cindy