While I agree that KISS (keep it super simple) approach is best I'm not so
convinced about the use of the word 'formula'.  When I attended the
Lactation Educator course from UCLA they were using the term Artificial
Breast Milk.  I thought "what?? Why that term?  Isn't that alittle too far
out?"
        After digesting this term alittle bit I now agree that this term makes
more of a statement about what 'formula' is.  I believe that the Lay public
interprets "formula' as scientifically generated and therefore-good, if not
BETTER?!
        With this understanding in mind I have been using Artificial Breast Milk
more to drive home the point that it is not BEST, or BETTER but ARTIFICIAL.
        Anyone else with these thoughts?
Lucy

----------
> From: Pam Wiggins <[log in to unmask]>
> To:
> Subject: "Formula" for failure
> Date: Tuesday, October 14, 1997 1:48 PM
>
> Barbara Wilson-Clay said:
>
> I vote for the 'keep it simple' approach.  I call what mothers make:
"milk,"
> and what comes out of a can: "formula."  The one is quite clearly
natural,
> the other (by definition, inference and custom) is artificial.  Everyone
> understands exactly what you mean, and it isnt a new off-putting jargon
that
> has to be constantly defined to the uninitiated (which seems insulting to
me.)
>
> YES, I vote for that idea.  In fact, I usually do talk about "formula"
> instead of using any of the other "new words."  After all, most people DO
> know what you're talking about when you say this and to me "formula"
means
> something heinous mixed up in a laboratory (which it is.)
>
> Pam Wiggins,
> WEBSITE:  http://www.bookzone.com/breastfeeding
>