When we started planning the WBW, our proposal was to launch the WBW at the
"Earth Day", because it would be a good opportunity to talk about the 97'WBW
theme. Unfortunatelly,  we couldn't be able to produce all materials before
April 22.

So, we're planning to launch the WBW at international level on the 5th of
June, the Environment Day.

I think we need to launch the WBW sometime before, because it will make
possible to media and other society sectores to be prepared to promote the
WBW in August.

To take part in this "ecological" event will be important for us, because
it's important that we don't just ASK them to work with us, but also that we
-  breastfeeding advocates - could be commited to their "agenda".

Hopefully all materials - poster, action folder, booklet to children and
educational software - will be read at the beggining of May, so we will be
able to coordinate the launching of the WBW in June.

(It doesn't mean that we don't have to promote the WBW in the Earth Day. If
you someone can do it, it's great!)

What to you think about this? Do you have some suggestions? Please, contact me!

Denise Arcoverde
World Breastfeeding Week Coordinator
Grupo Origem/WABA Brasil/Rede IBFAN
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http://www.elogica.com.br/aleitamento
Amamentar e' um Ato Ecologico
Breastfeeding - Nature's Way