Years ago before I was a bf advocate/postpartum doula and mother I
worked in the advertising industry as a commercial Film and photography
prop & wardrobe stylist. It was my job that Every single detail from the
buttons on a shirt to the floor tiles were put together with exacting
detail with the understanding of the way they would be percivied by the
consumer.

The Pediatrician mom feeding the bottle of formula to an infant on a
National TV commercial for a seemingly unrelated frozen dinner product
is not by accicdent. This is the perfect sneaky way for Nestle's to
promote abm bottle feeding for a busy carrer mom.

It's almost brilliant subliminial advertismenting ;~(
I'm curious if any of you think it's in violation of the WHO code? To my
eyes and ear It reeks of a Dr. advocating Formula feeding in a
Stouffer's pot roast frozen dinner ad.

What sticks out in my mind from personally working on a Nestle's brand
Nescafe coffee advertisment was the brand managers overly nerotic need
to understand if something can  be trusted without conducting a Million
dollar "focus group" response to such asinine things as whether Middle
America Men would wear a pink button down collar oxford cotton shirt
under a navy blue sweater for casual dress.

I think it's safe to make the asumption that millions and millions of
dollars for research and focus group Testing went into making that
Souffers dinner commercial
with the Doctor mom feeding the baby a bottle of ABM.
 Now what should we do?


Ruth
New York, New York

http://www.webspan.net/~callahan
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