The message is: If you don't use a carseat ONCE you WILL get in
a > car accident and your child WILL die, and you will go to HELL.  No >
discussion here of relative risk, no worry about making a parent feel >
guilty.  That's the whole point -- to get the parent to imagine how guilty
> they would feel if this happened to their child. > > Can you imagine a
breastfeeding promotion campaign along these lines?  "If > you don't
breastfeed, your child will die, and you will go to hell." > >

Studies about smoking prevention and control have proven repeatedly that
this type of advertisement does not work. It does not. It angers people,
it makes them feel patronized, they end up wanting to do the bad behavior
just to make you angry. It does not work. Period.

Louise Denhez, M.D., M.P.H
Chargee d'enseignement clinique
Departement de medecine sociale et preventive