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Subject:
From:
Rhoda Taylor <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sun, 7 Jul 1996 10:24:12 -0700
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For those of you eagerly ;) awaiting the introduction of yet another abm in
your area I thought you might take heart at this article. It is from CP
newservice and was in our local paper on July 5.

Headline: Enfalac maker's lawsuit aimed at Similac Advance.

        The maker of Enfalac baby formula says it has filed a lawsuit trying
to stop a competitor from making health claims about its Similac Advance
formula recently introduced in Canada.
        Mead Johnson Canada said Thursday it has asked an Ontario court for
an injunction to stop Ross Pediatrics from claiming its advance formula
strengthens a baby's immune system and is close to breast milk than other
products.
        "We believe these claims and many others are simply not true," Steve
Johnson, president of Mead Johnson Canada, sain in a release.
        "Leading Canadian and US experts in immunology and infant nutrition
have reviewed the relevant available research and have concluded that there
is no basis for these claims."
        Johnson said research shows many Canadian mothers believe using
Similac Advance will keep their babies from getting sick and that this
infant formula gives their babies the same resistance to disease that breast
milk does.
        "We strongly object to Ross trying to increase sales of its formulas
by raising false expectations in mothers," he said.

<grin>


"Without interest and passion, nothing great has ever happened in history."
                                                                    G.W. Hegel
Rhoda Taylor, B.A., IBCLC         ph 604-748-4945
3346 Glacier St                   fax 604-748-2743
Duncan, B.C.                      e-mail [log in to unmask]
Canada,  V9L 3Z8

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