The ABM company which boasts that *babies are their business* is telling the truth. They are also playing
semantics! A mother reads the slogan and interprets it to mean that the company's main interest is her baby's
welfare; a shareholder interprets the slogan to mean that the company's main interest is making money by
selling food for babies, a not-so-subtle difference which satisfies both parties and is great PR.
Norma Ritter
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