Fiona,
Our friends at R--- L--- have been pushing Pedia---- for a year or two here in
the US.  I see moms buying it all the time in NY City supermarkets.  I want to
scream!  I fully agree with your point that these products set up insecurity
about our ability to determine our own dietary needs.  The FDA should classify
these things as drugs and require research evidence that they are safe and
effective, since they are being marketed as drugs...
Catherine Watson Genna, IBCLC