>
>To:Lactation Information and Discussion <[log in to unmask]>
>From:[log in to unmask] (Ted Greiner)
>Subject:Re: Introduction
>
>Hi Kathleen--a pleasure to "meet" you!
>
>As far as I know, this study was the only study of its kind. Other studies
>since then have looked mainly at specific types of promotion, mainly the
>impact of free sample distribution. Most of the findings are published in:
>Greiner T and Latham MC. The influence of infant food advertising on
>infant feeding practices in St. Vincent. Internatinoal Journal of Health
>Services 12:53-75, 1982.
>
>Despite the fact that active advertising had not occurred in the very
>recent past at the time of the study, the effects of advertising in
>previous years could be shown. Women who recalled advertising were more
>likely to start bottle feeding earlier. The same was true for women who
>were familiar with or bought advertised more than unadvertised brands of
>baby foods. These findings were statistically significant and held true
>even in multivariate (multiple regression) analyses, controlling for
>socioeconomic status and several other variables.
>
>You might also be interested in a couple monographs I wrote which document
>the infant formula companies' own bragging to their shareholders about the
>powerful impact of their advertising methods before they began to be
>criticized for it (as well as their exploitation of the health
>professionals as unpaid salesmen for their products): Greiner, T: The
>promotion of bottle feeding by multinational corporations: how advertising
>and the health professions have contributed. Cornell International
>Nutrition Monograph #2, 1975. (can be ordered for 5 dollars from Doreen
>Doty, Savage Hall, Cornell University, Ithaca, NY 14853. #4, called
>"Regulation and education: strategies for solving the bottle feeding
>problem" includes more information of this type along with ideas for
>working against the bottle feeding "mystique", also costing 5 dollars.)
>
>

Ted Greiner, PhD
Senior Lecturer in International Nutrition
Unit for International Child Health, Entrance 11
Uppsala University
751 85 Uppsala
Sweden

phone +46 - 18 515198
fax   +46 - 18 515380

home phone +46 - 8 191397 (can be used as fax also)