Well, I am not even gonna do a Google search for this "new study" the
formula rep was talking about.  I have every confidence that it was funded
by the company, and it sounds pretty suspect as a reason to change up whole
levels of clinical protocol and practice.

What are my clues?

You have a sales rep for one particular brand telling you that one
particular new product line (complete with its own Capital Letters
trademark-protected name) is "better" for opiate-withdrawing babies (whose
parents are not, apparently, lactating), compared to "other formula."

Similarly, I am willing to bet the Ford car sales rep would tell me that
their new Mustang model is "better" for sports car drivers compared to
other car models/brands.  And I am also willing to bet the Ford
**marketing** department did a lot of **focus group studies** to "prove"
that.  Marketing focus groups -- comparing one intra-company model over
another -- are a whole different kind of "study" than peer-reviewed
clinical trials.

More to the point: Those of us who are lactation advocates should not be
wasting our time searching for a study that someone from a commercial milk
formula manufacturer has said is good.  Let THAT person produce the proof.
If it was all that whiz-bang a study, the sales rep should have been able
to give you the cite, a link, or a paper copy of it.

-- 
Liz Brooks, JD, IBCLC, FILCA
Wyndmoor, PA, USA
Private practice IBCLC, speaker, author, educator, lactation advocate
LizBrooksIBCLC.com    @LizBrooksIBCLC

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