I am a BFHI Assessor and Educator. Most of the hospitals that I have
assessed have Medela pumps. Medela breaks The Code with it's teats
for bottles. The pumps do not break The Code. The promotion of the
teats and offers of free teats does break The Code. Thus, videos
that show how to use a breastpump are okay as long as they don't
promote teats and bottle feeding or even expressing instead of
breastfeeding. (Although I do think we need to be aware of those
women who are exclusively expressing and the many reasons for their decisions.)
It is something to get our heads around as it is a potential
conflict. The link below is a good point of reference:
https://www.unicef.org.uk/babyfriendly/about/statements/breastpump_infosheet_2015-01-22/
There is also this:
https://www.unicef.org.uk/babyfriendly/baby-friendly-resources/international-code-marketing-breastmilk-substitutes-resources/guide-to-working-within-the-code/
HTH,
Ruth Berkowitz, IBCLC; BFHI Educator & Assessor
At 02:00 PM 2/08/2019, you wrote:
>Date: Thu, 1 Aug 2019 08:14:24 -0400
>From: Theresa Moutafis <[log in to unmask]>
>Subject: Re: reviewing educational hospital videos, baby friendly
>compliance question
>
>I've done a lot of research on the Code for various reasons, but my
>understanding is that pumps are not covered under the Code, so would be
>fine to show?
>
>On Tue, Jul 30, 2019 at 1:06 PM Jennifer Lincoln <[log in to unmask]>
>wrote:
>
> > Hi folks,
> >
> > I am a long time reader and first time poster. I tried to search the
> > archives but had no luck, mostly b/c I probably did it wrong, but I'd love
> > your help!
> >
> > Background: I am an OB/GYN and IBCLC, and I work as the Prenatal and
> > Breastfeeding Education medical advisor for The Wellness Network. They
> > produce channels like the Newborn Channel that plays on a loop in many
> > hospitals. I work hard to review their content and make sure it is
> > evidence-based and in line with baby-friendly recommendations as much as I
> > can.
> >
> > My question: They have several videos that display how to use a pump, as
> > one example. My question is that my understanding under the 10 steps and
> > International Code, these are OK to have as long as they do not show
> > specific brand logos? But can anyone confirm my interpretation of that?
> > They are asking me how to ensure we are OK for baby-friendly hospital to
> > run these videos.
> >
> > Sorry to bother you all, but I find sometimes I have a hard time
> > interpreting the code when it comes to promoting necessary education (how
> > to safely wash bottles for NICU babies for example) and not violating the
> > code itself.
> >
> > Thank you!
> >
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>
>--
>Theresa M. Moutafis, MA, RD, LDN, CDE, IBCLC
>Nutrition and Wellness Consultant
>Lactation Consultant
>(315) 730-1858
>[log in to unmask]
>
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>End of LACTNET Digest - 1 Aug 2019 (#2019-175)
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