A lot of colleagues are making videos for social media  with information -
but given the nature of media, whatever you create must be SHORT, so it
cannot be anything else than superficial.
Parents are overwhelmed with information.

But information without context, such as the short reel on instagram or
equivalent on tik tok, even when it is correct, is more disturbing than
useful, I think. You (parent) think you know, but you don't understand that
you lack the experience to put information in perspective and transform it
into useful knowledge. Because you think you know, you don't see the value
of reaching out to one of the many (and confusing - who are all these
people doing breastfeeding support?) experts, because you don't see why you
should spend money to receive information that is already available on the
internet.

So I am not sure that more information is what will really help families.
I don't have the answer, but less socials, less entertaining information,
and more healthy (evidence based, contextualized, explained) information
would probably help. No idea how to convey this concept to people out
there, who are mainly big fans and consumers of short and superficial
entertaining information...

Micaela

Il giorno mar 23 apr 2024 alle ore 20:34 Julie Tardos <[log in to unmask]>
ha scritto:

> I was talking with my family about the commercialization of breastfeeding,
> and my kids pointed out that there are probably influencers, sponsored by
> companies, peddling all this stuff to their viewers on Tik Tok or
> wherever.  When mothers search "breastfeeding help," that's what pops up,
> so this stuff is what they think will help. They don't know any better.
>
> Maybe we need to be making videos on Tik Tok with actual information and
> that don't peddle useless/costly crap.
>
> Julie Tardos
>
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