This is high profle on the web, but I have seen no reference to it on 
UK social media at all (Similac is not sold in the UK).

I don't get the 'mommy wars' .....I just don't see it much in real 
life here. Mostly, mothers are supportive of each other, don't judge 
or criticise very much, and certainly don't ostracise mothers who use 
formula. Clearly, unpleasant individuals can be found anywhere, so 
some of this sort of stuff goes on, just as in the rest of life, but 
I do wonder if the whole thing is a concoction.

Of course, totally inventing the mommy wars and then exploiting the 
whole notion to sell formula is easy enough to do.

Heather Welford Neil
NCT bfc, tutor, UK




>Anyone seen the Similac commercial on mommy wars?  I've seen it, but 
>frankly the subliminal and not so subliminal messages didn't hit 
>until one of my clients who is struggling with milk supply brought 
>it to my attention today.  Go look it up if you can.  Here's one 
>link don't know if it will work. 
>http://www.bing.com/videos/search?q=mommy+wars+similac+commercial&qpvt=mommy+wars+similac+commercial&FORM=VDRE#view=detail&mid=757FA7488A742EC28E2B757FA7488A742EC28E2B 
>It purports to suggest that moms should just get along and think 
>about what is best for the baby.  But it makes fun of natural 
>birthing, portrays breastfeeding mothers as mean, competitive and 
>vindictive and formula mothers as being kind and non-competitive. 
>IT really is another blow in the mommy war battle, and a commercial 
>for "let's just get along and formula-feed and not try so hard."
>What did you see?



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