"The Carrot and its role in the promotion of breastfeeding." Jeremy Dearling, The Practicing Midwife, 2 (1) pgs19-20, Jan 1999.
He discusses how a salesman works, really listens and sells. He said for years we have used guilt as the stick (Carrot & Stick theory:-) "you're not a 'good' mother if you don't BF" and as health professionals we need to learn to listen and use the carrot to encourage moms to breastfeed. Anyone interested contact me off line. Having fun reading old treasures... Pat in SNJ 

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