The "charm hold" is helpful for this. (http://www.llli.org/llleaderweb/lv/lvoctnov99p99.html scroll down to the last paragraph for a description)
Hold the baby facing downward across your lap and let him latch onto a finger. Provide gentle traction on the baby's tongue, while the baby sucks. After a short while, transfer baby to the breast. "Laid-back" positioning will help baby to keep the tongue down.
Laura Spitzfaden, LLLL, IBCLC
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