I really don't think that the video itself is a problem. It is hooking in to a real problem that is experienced by many mothers. The message that Similac is conveying however, is a problem. That message is that they are friends and supporters of mothers. All of the focus on the content is really counter productive. It is telling women that their experiences of feeling marginalised or abused because of their parenting choices is not real- when it really is. "Breastfeeding promotion" can be mean or not! That's not the issue.
Karleen Gribble
Australia


On 30/01/2015, at 1:35 AM, Barbara Robertson wrote:

> Dear Jane,
> This one is so clever it has people who hate formula sharing it! It made 
> me so angry that I wrote a blog about it if anyone is interested. It 
> links to other blogs that analysis the commercial. 
> http://bfcaa.com/blog/ The blog is "Breaking news: Formula companies 
> want you money." Basically, the commercial says if you promote 
> breastfeeding you are being mean to those who are formula feeding. It is 
> trying to say formula and Bf are equal and the silence the voices who 
> promote breastfeeding. My opinion. It is slick and beautifully produced.
> This type of advertising is a huge problem.
> 
> -- 
> 
> Barbara Robertson, MA, IBCLC, RLC
> The Breastfeeding Center of Ann Arbor
> bfcaa.com
> 
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