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Date: | Tue, 25 Jun 2013 10:13:23 -0400 |
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Lansinoh is a Code violator in its own right. They market the mOmma feeding
bottle and nipple in a manner that violates the Code. Taking part in a
marketing campaign such as the one described could pave the way for the
manufacturer to use your name, your hospital's name, and a phrase such as,
" 9 out of 10 IBCLCs recommend our product." I definitely do not want my
hard earned credential to be paraded to the public as a peddler of
products from a Code violating company. The best option is to return the
entire package to Lansinoh explaining that you will not be used as a
marketing tool for a Code violating company. Handing out the pump to
mothers simply endorses the product and the unsavory marketing tactics that
placed it in your hands in the first place. Part of the reason pumps are so
expensive is the marketing expenditures that companies use to get the
product in the hands of the consumer. Many low income mothers may qualify
for a pump through their insurer or the WIC program. We do not need to be
the vehicle for marketing products from Code violators. Just say no.
Marsha Walker, RN, IBCLC
Weston, MA
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