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Date: | Tue, 26 Nov 2013 15:52:57 +0000 |
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>Hi everyone, Thank you for all of your great input. I am in
>agreement about not marketing to patients, and I have the
>opportunity to present research to my staff. So I have been doing
>some research and trying to put a presentation together for RNs and
>MDs, including the research from JAMA that showed that MDs are
>susceptible to marketing practices and they are influenced by
>feelings of obligation. I was looking for opinions/research to help
>me when I speak to them. I would prefer to make a policy of no
>freebies/handouts, etc. from any commercial company. But I'm just
>saying that's going to be a hard sell, I need to be very clear and
>logical in my arguments before I try to tell them that they can't
>take baby shampoo samples from Johnson & Johnson anymore. If I'm not
>backing this up with research, they are just going to shoot me down.
I don't think Baby Friendly will mind about shampoo samples....and
I'm not sure lactation support people need to mind, either :)
To ban all samples of anything in one go sounds to me like a tall
order - maybe concentrate on the battles you think you can win and
just raise awareness about the issue as a started?
If you are planning on following Baby Friendly guidance, take a look
at the resources here:
http://www.unicef.org.uk/babyfriendly/
Some of them are in multiple languages.
I think many are pitched too high - I agree that low literacy
materials are in short supply.
I have written several low literacy documents myself, for use in
various programmes - you could have them from me, but I don't have
copyright. The fact they would be in British English might be a
drawback anyway.
This website has good materials but searching it is not easy:
http://www.talcuk.org/
Good luck!
Heather Welford Neil
NCT bfc, tutor, UK
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