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Date: | Tue, 21 Feb 2012 09:53:38 -0800 |
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<Whether or not doctors receive gifts is beside the point. Formula
manufacturers and drug companies know that receiving a sample from a
doctor or hospital will create brand loyalty for the typical consumer.
"My doctor gave me this brand, so it must be best." New mothers are
in a fragile emotional state, and perhaps desperate during feeding
problems.>
I would hazard a guess that 90% of mothers whose babies have needed
formula supplementation during a visit (and didn't have anything of
their own) ask me if that's the formula they should purchase should
they need to continue to supplement at home. Even though I tell them
that this is just what I happen to have on hand, I'm fairly certain
that they'll go out and purchase that same brand. Kind of galling,
but a reality.
Mary Wagner-Davis, MS, MFT, IBCLC, LLL
Roseville, CA
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