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Fri, 12 Oct 2012 09:34:19 +0100 |
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Sue's memories of UK infant feeding practice in the 1950s are very typical.
National Dried Milk - basically state-commissioned infant food - was
introduced in the 1940s and continued until the early 1970s when
commercial infant formulas took over. National Dried Milk (funnily
enough, I don't recall anyone calling it 'NDM') was not marketed or
advertised (it did not need to be - doctors, midwives health visitors
and clinics were pushing it) and in any case I think it was free to
most (all?) mothers - I'd need to check that.
The withdrawal of National Dried Milk allowed a free market situation
between the formula manufacturers who took to advertising,
sponsorship and marketing with gusto, until some restrictions started
to appear after a few years. Formula was promoted as 'modified' and
much better than the old National Dried but as formula feeding had
been normalised by then, the groundwork had all been done for them.
The commercial links between the dairy industry and the big state
services of health and education continued with 'school milk' - a
third of a pint of full fat for every schoolchild* delivered to the
school and distrbuted by the teachers helped by kid 'milk monitors',
up to the age of 16 (I think). That prevailed until Margaret
Thatcher became education minister in the early 70s and stopped it
for older kids (she was called 'Thatcher the Milk Snatcher'), and
then primary school kids. It continued to be available for under-5s
and still is.
* there were no fridges and the milk was unpleasant in the high days
of summer - delivered at 8, consumed at 11...yuk! If you were a
non-milk-drinker, your mum had to write to the school and give you
permission not to have it.
Heather Welford Neil
NCT bfc, tutor, UK
--
http://www.heatherwelford.co.uk
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