If you needed to advise a formula-feeding mother to use a different kind of formula, could you not simply write down the name of the formula you are recommending on a piece of paper and give that to her?  I do think that the act of handing over the can of formula, and the fact that you have these cans in your office available to be given out suggests some things to the mother that you may not intend: that I expect to be handing out formula (because formula feeding is normal), that I have a relationship with the formula companies (that's why they give me these nice free samples) so formula companies must be good, that I think highly of this formula (that's why I'm giving you some of it), etc. If Brand A has given you some free samples, and you really think that Brand B would be a little better for this baby, but you have no samples of it, which are you going to recommend? 

Teresa Pitman

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