From the text about Calma and Medela pumps-  the manufacturer writes
"Switching from bottle back to breast has never been easier."
This, of course, is entirely true. It is also entirely true that it
has never been harder. The truth is that there is no change whatsoever
in the ease of switching between bottle and breast, so any way you put
it, you are not lying. You are just putting an insidious spin on the
truth and misleading mothers to part with their money in exchange for
something that will improve your bottom line.

If you read marketing websites the way I do, looking for evil intent
under every comma and between every line, it has never been easier to
find it.

Rachel Myr
Kristiansand, Norway

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