Actually it does not say "sales reps".  It says non-nurse consultants.  Could this be IBCLC's who are not RNs?  This article sounds all about protecting the jobs of nurses rather than protecting mothers and babies.

As a non-nurse IBCLC, I rather resent the tone of the article.

Personally, I'd prefer that this hospital keep their RN IBCLCs and hire more non-RN IBCLCs to work with non-medical cases.  I don't know the population this hospital serves, but most moms don't need the skills of an RN to get them started on breastfeeding.

Susan Nelson MS, IBCLC, RLC 
Austin Texas USA

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