How about something like, "formula fed babies achieve less of their potential"
or "babies who are not breastfed achieve less of their potential development"?
After all, we are all born with different potential intelligence, health etc.
and how we turn out is impacted by many factors. Maybe a catch phrase like
"Help your baby "be all he (or she) can be" - breastfeed".
Winnie Mading
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