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Mon, 14 Feb 2011 20:09:19 -0500 |
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Dear all:
Please do not act like Nora Ephron who, in a New York Times piece, claimed that because allergies were increasing and so was breastfeeding -- breastfeeding caused allergies. This is the first rule of epidemiology -- don't assume that when two things happen at the same time, they are related.
So, one cannot assume that because there has not been a drop in breastfeeding on a national level, that inappropriate marketing of bottles and teats has no impact. On a national level there are many influences on breastfeeding. Nationally aggregated data is useless. There have been studies that look specifically and marketing and have shown a negative impact on breastfeeding -- hence the development of the WHO code.
On another level, however, I think the case can be made that deceptive marketing is intrinsically wrong. Period.
Best, Susan Burger
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