Dear all:

Please do not act like Nora Ephron who, in a New York Times piece, claimed that because allergies were increasing and so was breastfeeding -- breastfeeding caused allergies.  This is the first rule of epidemiology -- don't assume that when two things happen at the same time, they are related.

So, one cannot assume that because there has not been a drop in breastfeeding on a national level, that inappropriate marketing of bottles and teats has no impact.  On a national level there are many influences on breastfeeding.  Nationally aggregated data is useless.  There have been studies that look specifically and marketing and have shown a negative impact on breastfeeding -- hence the development of the WHO code.  

On another level, however, I think the case can be made that deceptive marketing is intrinsically wrong. Period.

Best, Susan Burger

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