I am a bit bothered that some Lactnet members think that expressions 
of distaste/outrage/discomfort at the Calma promotion on the list are 
about the *product*.

No one here is against the *product* (I don't think so, anyway). 
There are many products that are useful to mothers and useful to 
breastfeeding - hurrah for useful products and hurrah for useful 
tools, used appropriately. Hurrah, even, for formula, used 
appropriately.

It's *unethical marketing* that people don't like.

And that video clip is unethical marketing with bells on.

All of us are professionally obliged to take account of the way any 
infant feeding product covered by the WHO code is marketed. We cannot 
think 'well, the product is fine,  I don't care how they sell it'??

Unethical marketing is deeply undermining of the choice to breastfeed.

Heather Welford Neil
NCT bfc, tutor, UK

-- 
http://www.heatherwelford.co.uk

http://heatherwelford.posterous.com

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