To start with you need to get the nurses on the right thinking path. If the nurse feels like it is going to be hard to do - then it will be hard to do. But if the nurses are positive about the change then it will be a positive change. So, for the nurses talk about the free time they will get, time to chart, take breaks and so on. 
For the parents try something like:
"It has come to the attention of the staff at ..... that newborn babies need to spend as much time with their parents as possible. It is easier for your newborn to transition to the outside world knowing that you are nearby. We will no longer be taking your baby out of your room so that he/she will be less stressed as they are being introduced to this world. Even though the nurses will not be watching your baby for you remember that we are here for you when ever you need us."

Jessica RN, IBCLC
NC, USA

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