I was furious when a mom I was working with some months ago just went to a popular baby items store that sells some Medela products - and came home with a SNS!!!
I have always tought that at least SNS could not be bought in a store... but I guess I was wrong. There was nobody there to explain to her what it was exactly and how was she supposed to use it, least of all to inquire why she needs it and if it was really what the situation required (fortunately it was such a situation, although the mother decided later she does not like the SNS and didn't use it at all).
Medela doesn't have a representative or an office in my country and is just entering the market here.
Christina Yaneva
BF Peer Councellor
Bulgaria
--- On Mon, 5/10/10, Jessica Lang Kosa <[log in to unmask]> wrote:
> From: Jessica Lang Kosa <[log in to unmask]>
> Subject: nipple shields in retail stores
> To: [log in to unmask]
> Date: Monday, May 10, 2010, 7:28 PM
> I have been seeing Medela nipples
> shields on the shelf at more and more retail stores,
> including Babies R Us, Target, Whole Foods, and every local
> baby store. At the smaller places, and at WF, I spoke
> with the manager and pointed out the text on the back of the
> package that says it should be used "under the supervision
> of a physician or breastfeeding professional." I
> explained the consequences of poor fit or improper use, and
> said that it was akin to a diaphragm, in that without
> professional fitting and instruction, it could do more harm
> than good. They were interested, and gave me email
> addresses of higher-ups to write to.
>
> At Babies R Us, there was a whole wall of shields, clearly
> communicating to the expectant first-time mom that these are
> an essential item she should buy in advance.
>
> I'm composing emails to the buyers, and wondered if those
> of you who have a business relationship with Medela might
> want to communicate an opinion to them about this
> practice. It's not a WHO code issue, but strikes me as
> a bigger problem than bottle sales since it's a product that
> Medela may singlehandedly turn into a must-have when it was
> not.
>
>
> Jessica Lang Kosa, Ph.D., IBCLC
> Research Analyst
> Division of Maternal & Child Health
> School of Public Health
> 50 University Hall
> University of California, Berkeley
> Berkeley, CA 94720-7360
>
> [log in to unmask]
>
>
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