The WHO Code discusses the *marketing* [advertising] of four product-types
(bottles, teats, formula, and foods meant to be pushed on infants).  The WHO
Code recognizes that these items can and should be available commercially
... but they should be marketed [advertised] in ways that do not interfere
with BF.

So your IBCLC who wants to sell bottles and teats CAN do so, and not be in
violation of the WHO Code.

A whole separate anyalsis should be made by the WHO-Code-compliant bottle
seller, to assure that she avoids the appearance of a commercial
conflict-of-interest.  But that has nothing to do with the WHO Code -- that
has to do with other tenets of our IBLCE Code of Ethics.

The WHO Code's references to employees assumes that they are in employed in
marketing [advertising] sections of the companies whose behaviors the WHO
Code seeks to influence.  I'm not sure you can tar-and-feather every single
employee working for a company that is non-Code-compliant.  As a practical
political matter, I'm not so sure you would get very far encourging a
company to change its marketing strategy if you just freaked all their
employees out by labelling them (gasp!) non-Code-compliant.

If you live in a country that has been wise enough to legislate the WHO
Code, your health miistraty or enforcement bureau would be your expert to
ask.  If you live in a country like mine where it has not been legislated,
you can turn to Recognized WHO Code Experts (ICDC, Baby Milk Action, NABA,
Infact Canada to name a few) and askthem what they given, given the fact
scenario you describe. That is what they are there to do.

Liz Brooks JD IBCLC FILCA
Wyndmoor, PA, USA

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