<<No, it is not. It is not in their best interest to keep "babies getting
breast milk EVEN IF the mother has to be away." It is in their best
interest to keep babies getting breastmilk in BOTTLES, period. ONLY in
bottles, as OFTEN as possible, and regardless of the reason - whether or
not the mother is or "has to be" away.>>
To take Regina's point another step further... It would be better still, if
Medela were to create an atmosphere of every mother needing a pump, because
every baby is deserving of "precious milk," rather than relationship.
Mothers imagine themselves in situations where their baby MUST have the
*very best,* the *gold standard,* the *perfect nutrition.* Not just in dire
circumstances (which was visited upon me - "you should get your baby used to
a bottle! What if you died in a car crash, and he'd never had a bottle!!")
This appeals to a broad base of women not touched before, the formula
feeding moms. They want the best for their babies, too, but maybe
breastfeeding is "gross" or "disgusting."
There was an NPR story today which really parallels this conversation. It
was about how a drug company created a bone-density improving pill. It
wasn't selling well until the company basically created a condition that
frightened women into taking the pill, and now most post-menopausal women
are taking it (despite evidence that it's not all that it was supposed to
be). (and there's more about having a really expensive, really good machine
which did accurate scans, and has been replaced by a smaller portable unit,
which isn't quite as good, but is, well, sort of good enough...)
Medela is creating a market which is solved by breastmilk. It's a smart
business move. We protect our young: protect your young by giving him the
very best, the gold standard, the perfect nutrition - in a clean, easy to
use bottle that just happens to fit our Hoover 9000.
Best wishes,
Sam Doak
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