Dear all:
The most amusing thing I find in the whole Lansinoh Latch Assist escapade is that the
placement of the ad in the JHL has alerted us to their marketing and the marketing has
completely backfired among the group that reads the journal. Has there been a single post
about how well the Latch Assist works? No. Its been universally negative.
Quite frankly, I don't know what their marketing department was thinking when they place
that ad. It was the fastest way to fire up the lactation community to ensure that no one
uses the device.
Best, Susan Burger
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