> --------So do we! It's called the "rugby"-hold or the "baker"-hold. A
> "baker" is a sort of predecessor of the midwive, taking care of deliveries,
> mothers and baby's. She used to swaddle up the baby(s) and transport them
> under her arm like little parcels :-) I have been told in France it's called
> the "baguette"-hold :-))))
>
The above comment reminds me of a recent advertising campaign that made me smile. It promotes a re-opening or "re-branding" of a grocery store chain here in Canada. Take a look at the picture that goes along with the slogan "A store is born"
http://www.marketingmag.ca/english/creative/featuredcampaign/article.jsp?content=20080926_182053_13656
Sheila Stubbs
RPN, CBE, LLL
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