Dear Friends:

Is it possible that a letter writing campaign will change the minds of
advertising editors everywhere? I feel doubtful.

As someone already pointed out, advertising yields revenue, the lifeblood of
a publication. Where the revenue comes from seems to matter little to most
publications.

Witness JHL and its recent back cover with its ad for a non-evidence based
product. Witness tobacco advertising. Witness formula advertising.

Our energy could be better spent getting a HUGE warning stamped on every
formula label and advertisement. Imagine a big contest to create a selection
of warnings:

WARNING: This product has no health benefits.
WARNING: Use of this product increases a woman's risk of breast cancer.
WARNING: Formula use can make your baby sick.

warmly,
Nikki Lee RN, BSN, MS, IBCLC, CCE, CIMI
craniosacral therapy practitioner
www.breastfeedingalwaysbest.com

             ***********************************************

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