"A big part of marketing stuff is creating a NEED that doesn't really
exist."
This is so true. In South Africa we have 4 months maternity leave - for
most women there is no need for breastpumps, bottles, or other
"breastfeeding products" during that time. But, due to the power of
marketing and the fairly recent greater availability of these products there
has been a significant change in breastfeeding "culture". It's really sad.
I am very thankful that these products are available - they do often save
the day - when used appropriately. But I am seeing the breatpump and the
feeding of EBM via bottle become a far too common solution for problems that
can easily be fixed.
Jean Ridler RN RM IBCLC
South Africa [log in to unmask]
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