Like Lara, I discovered that this is an Aussie company. The pump Norma
referred to seems to be a cross between an Avent and an Ameda, or maybe a
Medela, since they boast of two-phase technology, the pump looks like an
Ameda model but the collection system looks like it has the removal soft
silicone insets of Avent.  The patent lawyers should have a field day with
this outfit.
www.cherubbaby.com.au 
Bottles abound all over the site, and the breastfeeding info is just
ridiculous.  I read the 'breastfeeding guidelines', which contained detailed
descriptions of numerous pumps, and the only thing it actually said about
breastfeeding was this: 'Although breastfeeding is an entirely natural
process, it can be difficult to get it right...  ...Breastfeeding may take a
few weeks for both yourself and baby to get used to and as time goes by the
breastfeeding process becomes easier.  Some Mothers find they are not able
to feed baby directly.  They may suffer from painful nipples or baby simply
may not take to the breast.  If this is the case you can still breast feed
baby through the use of breast pumps.  Breast pumps are a great tool to
assist with breastfeeding for both Mothers who breastfeed baby directly and
Mothers who rely completely on breastpumps.  These days there is a breast
pump available for every event or circumstance (insert sound of Rachel,
groaning loudly, here).
Then, there is a rundown of all the different kinds of pumps - did you know
that 'An electric breast pump that is also battery operated is ideal to
enable you to use it on the go and also just around the house'?  or that
'Manual breast pumps are also used to assist in the letdown phase and once
milk begins to flow Mother switches to an electric breast pump'?  Live and
learn, ulp.
They even provide appliances for drivers who drink from bottles, as this
testimonial from Darcy, in Virginia, USA shows: 
'The Cherub Natritherm car bottle warmer is just so handy. I simply plug it
into my car cigarette lighter and pop the bottle in and it heats my bottle
in no time. The heatcell wrap band fits snugly all the way around the bottle
so it heats evenly. I don’t know how we went out without it.'
But what about this?  From the frighteningly garbled section on advice for
the first few days after you come home with your baby: "Mobiles should be
kept out of reach and should items which may enable baby to use as steps to
escape from their cot."  Ooh, yes, I'll definitely make a note of that!
The most depressing thing is that they have their own IBCLC, an ILCA member
in Queensland (I checked), named Maree Crepinsek.  She is profiled on a
separate page on the website where she states she is pursuing a master's
degree with research on mastitis, after having previously set up two
mother-baby clinics funded by pharmacies.  See for yourselves what you think
of the advice she gives; I was taken aback by how poor, and uninformative,
it was.  The quality of writing on the website in general is extremely low. 
I would steer far clear of any products from this company.  Based on their
own website, they look like true bottom feeders in the big ocean of
commercial enterprises aimed at lactating women.
Rachel Myr
Kristiansand, Norway

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