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Thu, 6 Nov 2008 15:15:09 -0000 |
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Jane
Ardo medical are the UK branch [quite a small firm] of the Swiss firm
Ardo and are the UK suppliers of the Egnell Ameda hire pumps [as well
as the smaller ones] which as Nancy says have been around for a long time.
I understand that some of the early ones are still out there still
working, this long life span must be good for hospital budgets. They
antedate by decades the Evenflo take over. In Britain until v recently they
were the pump found in most hospitals. In the past I've heard mothers say
hey feel more comfortable with the flanges on the Ameda collection set but
maybe by now Medela produce a wider range of sizes. Medela seem now
to be marketing very assertively to hospitals so their pumps might be
more common soon. Ardo medical do not, I understand, want to violate the
code and I am sure that if we can send them suggestions of wording to
replace any that is thought dodgy they would consider changing the
website and their literature when it comes up for reprinting. Pumps in
Britain are not seen as the necessity they are in the States, but if a
mother finds one useful for her personal situation, eg prem baby I'd
rather she had a good one than a useless one. I get calls passed on by
midwives/ health visitors who think I might be able to hire them a pump. I
do give them details of the pump agents nearest to them, and how to hire
directly, but always give them the opportunity to talk about their situation
and often there are ways to help without bothering with a pump. Whether
the mother goes on to obtain one I don't always know ;if I say that
these are ideas which might help while you are waiting to get one, if
they help she might decide by herself that she doesn't need one.
Helen
LLLL England
You are promoting another breast pump company which is owned by a toy
company.
> ALL companies have to make money or they don't make products.
>
> I'm guessing you're referring to the pump company I work for. Please keep
> in mind that it was the research conducted by Ameda's founder, Einar
> Egnell, that created the vacuum and cycles standards recommended in our
> lactation textbooks. Evenflo bought Ameda to gain the knowledge it needed
> to improve their breast pumps--a move that will benefit many millions of
> mothers.
>
> I agree that companies must make money to exist, but it doesn't have to be
> by violating the Code and undermining breastfeeding. As a former business
> owner myself, I know from first-hand experience that business can and
> should be a win-win. There is enough of a need for breast pumps
> (especially in the U.S.) that pump companies can thrive without resorting
> to unehtical marketing practices.
>
> Nancy Mohrbacher, IBCLC, FILCA
> Lactation Consultant, Ameda Breastfeeding Products
> You will, however, find a pump marketed as a "breastfeeding starter
> kit". That might not technically be a breach of the code, but I wouldn't
> personally call it ethical.
>
>
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