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Date: | Wed, 25 Mar 2009 10:31:09 +0000 |
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In the UK, our law is here:
http://www.opsi.gov.uk/si/si1995/Uksi_19950077_en_1.htm
Displays are illegal, and I haven't seen any ads for infant formula,
follow on (for which ads are not illegal), weaning foods, in
hospitals for about 20 years. In fact I can remember seeing an ad for
weaning foods about as long ago as that and a big fuss was created
and it was removed. Up to about 20 years ago it was not uncommon for
ads for formula to appear in hospital's own, branded pregnancy and
baby guides, but this stopped - the climate is such that it really
would not happen now.
We have never had gift bags with formula samples in them, at least
not within my memory of the health service.
In the last 10 years or so, branded leaflets from manufacturers on
topics unrelated to feeding have become less and less common in
clinics. The manufacturers target mothers directly now, with 'baby
clubs' of various kinds.
Heather Welford Neil
NCT bfc, tutor, UK
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