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Subject:	Drug Ads Lead to Patient Requests
From:	[log in to unmask]
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Tue, 4 Mar 2008 20:37:14 -0500
Content-Type:	text/plain
Parts/Attachments:	text/plain (33 lines)

 From AOL News:

Drug Ads Lead to Patient Requests
By Julie Appleby,
USA Today
Posted: 2008-03-04 14:43:45
Filed Under: Health News
(March 4) - Prescription-drug ads prompt nearly one-third of Americans to ask their doctors about an advertised medicine, and 82% of those who ask say their physicians recommended a prescription.

The findings in a national survey by USA TODAY, the Kaiser Family Foundation and the Harvard School of Public Health come as drug advertising hit a record $4.8 billion in 2006, up from $2.6 billion in 2002.
?
See the entire article at the link:

http://tinyurl.com/2osec7


 


Jennifer Tow, IBCLC, CT, USA
Intuitive Parenting Network LLC

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