Hi Jenni,
It's my understanding that companies do pay for positioning in stores (end 
of aisle, eye level at beginning of rows  being the best positions etc) but 
I am not sure how directly this is done. It may not be a case of actually 
paying $X for Y position but of discounting to provide pretty much the same 
thing. Same goes for retailer advertising of "specials," the company whose 
product is being advertised contributes to the cost of advertising it.
BTW Medela is still advertising feeding bottles in a way that breaches the 
Code on their Australian website....
Karleen Gribble
Australia

----- Original Message ----- 
From: "Jenni James" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Saturday, December 22, 2007 11:55 AM
Subject: Re: LACTNET Digest - 21 Dec 2007 - Special issue (#2007-1215)


> Hi all
> I would like to respond to Jane's comments below. First of all companies 
> do not pay retailers for space for their products - certainly not in 
> Australia anyway - where the product is placed is strictly determined by 
> how well a product sells - the higher the turnover the closer to eye level 
> the product is placed by the store.
> >
 Medela Asia Pacific has committed to abiding by the Code by not marketing 
its bottle and teat
> feeding systems directly to the public, as I underdstand it this is also 
> the case for Europe and other countries as well - I have been told by 
> senior Medela Executives that only the 'US tells the US what to do and 
> they are quite happy to continue with how they do things'. 

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