Very interesting, Nina!

I am right now making a Swedish pamphlet on breastfeeding for  
beginners (28 pages A5), "Thirst for Life". I have been trying to  
keep an empowering, wiessingerized tone, but it's so easy to slip  
over to those worn-out expressions we've all heard - in any language.  
Still, I want to be sure that what I write is familiar and  
recognizable for the parents/readers and I think that's a bit of a  
walk on a tightrope.

I am concerned about the expression "supplemental feeding" (with  
formula). Luckily, the Swedish word for formula is  "breastmilk  
substitute" or just "substitute". Do you think there is any need to  
use the expression "supplemental feeding" at all? Or can I  
consistently write "partial breastfeeding" whether it's about  
triplets, morhers who've had breast surgery or whatever- what do you  
think?

There is little promotion of formula in Sweden an nearly all mothers  
initiate breastfeeding. The breastfeeding "information" from the baby  
food companies focuses on disempowering, evoking guilt among mothers  
who smoke, telling mothers they need to exercise  and have three  
proper meals and two snacks a day to get energy enough to breastfeed   
(the N company) or first advising mohers to breastfeed as little as  
5-9 times a day and then ask them to see the child health care nurse  
to get an adequate formula if they discover their supply is  
decreasing (a Swedish company whose name is Latin for "always"). How  
can I, very shortly, refute these statements?

Marit Olanders
journalist, editor of Amningsnytt, Swedish bf magazine

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