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Subject:
Re: Product placement is marketing
From:
Susan Burger <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 4 Mar 2008 20:18:10 -0500
Content-Type:
text/plain
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text/plain (22 lines) 
Dear all:

One of the tenets of social marketing that I keep forgetting about is "product placement".  If 
its out there and easy to buy or access, people will use it.  Think about the candy bars that 
are placed near the check out counter just at the right height for a child in a shopping cart 
to grab.  If that isn't marketing, what is?  Think about the fact that breastfeeding is in the 
closet, when so many other social activities have been let out of the closet!  And we wonder 
why we have problems.

Best, Susan

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