Winnie,

The posters on Mothering dot com recently noted that if you purchase
anything related to breastfeeding, such as nursing pads, milk bags for
pumping or nipple cream, you get a formula coupon.

This thread explains that the problem is with Catalina, not the store
itself- 
http://www.mothering.com/discussions/showthread.php?t=249135&highlight=catal
ina+coupons

Also-
http://www.mothering.com/discussions/showthread.php?t=854736&highlight=catal
ina+coupons
http://www.mothering.com/discussions/showthread.php?t=841316&highlight=catal
ina+coupons
http://www.mothering.com/discussions/showthread.php?t=400304&highlight=catal
ina+coupons
http://www.mothering.com/discussions/showthread.php?t=339664&highlight=catal
ina+coupons


KerryAnn Foster
www.tfrecipes.com/forum/ - Traditional Foods Menu Mailer and NEW Forum!
"I could have saved thousands-if only I'd been able to convince them they
were slaves."  Harriet Tubman


> -----Original Message-----
> From: Lactation Information and Discussion
> [mailto:[log in to unmask]] On Behalf Of Winnie Mading
> Sent: Tuesday, March 04, 2008 4:56 PM
> To: [log in to unmask]
> Subject: advertising or exploitation?
> 
> The practice of generating cupons for "related" products when you make a
> purchase has become quite common. For example, buy a frozen breakfast
> product and you get a coupon for a frozen lunch.  Therefore, it would not
> surprise me to see a coupon for formula when one buys diapers (although it
> just reinforces the notion that formula is a normal part of having a baby-
> that's another discussion).  I would imagine that one might get a diaper
> coupon when one buys formula.  However one I got the other day seems to go
> far beyond a coupon for a related product.  At a large drug store chain I
> bought a package of Soothies gel discs (they are great if you get a
> blister on your foot-just wear it in your sock).  It generated a coupon
> for one of the big 2 formulas with a blurb on why it is so great.  OK,
> annoying but not surprising.  However, it also generated another promo
> that states "BREASTFEEDING OR  FORMULA/ MANY WOMEN DO BOTH." with
> directioins to the formula company's website, offer for a free sample and
> a "free booklet with tips on feeding baby".  Did my purchase of a product
> intended for sore nipples lead to the "you could do both" promo?  I highly
> suspect it did.  To me this is exploiting the fact that a woman may be
> experiencing a problem, so this is seen as a great time to get her steered
> toward formula.  I asked at the store today who makes the decisions on
> what coupoons are generated and was told that the corporate office did.
> Believe me, they will be getting a letter!
> 
> Winnie Mading
> 
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