I googled "boots nipple cream" and found a picture of the ad and more examples of common misperceptions, including a blogger's statement "to say that sore nipples result from poor bf technique is ridiculous" (implying once again that it's just a normal part of bf)
(if link doesn't work, use search terms boots nipple cream losing proposition)
http://losingproposition.blogspot.com/2008/01/boots-nipple-cream-and-breastfeeding.html
sigh,
vicki hayes rn ibclc in brunswick ga usa

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